> For the complete documentation index, see [llms.txt](https://docs.dapta.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.dapta.ai/ai-text-agents/campaigns.md).

# Campaigns

Campaigns let you proactively reach a list of contacts on WhatsApp using approved message templates. What makes them different from a typical blast tool: every reply is routed to your text agent, which picks up the conversation automatically — no manual follow-up needed.

Use campaigns when you need to **start** the conversation. If you're waiting for contacts to reach out first, your agent already handles that through the inbox.

***

## Common use cases

| Use case                    | Example                                                                            |
| --------------------------- | ---------------------------------------------------------------------------------- |
| **Lead outreach**           | Message a list of leads with a personalized intro; agent qualifies whoever replies |
| **Appointment reminders**   | Remind clients 24h before a meeting; agent handles confirmations and reschedules   |
| **Re-engagement**           | Reach dormant contacts with a relevant offer or check-in                           |
| **Post-purchase follow-up** | Send a tracking link after an order ships; agent answers delivery questions        |
| **Collections reminders**   | Notify clients about overdue invoices; agent fields payment questions              |
| **Event invitations**       | Invite your list to a webinar or demo; agent handles RSVPs                         |

{% hint style="info" %}
Campaigns require a **WhatsApp Business channel** and at least one **approved Meta message template**. Regular SMS is not supported.
{% endhint %}

***

{% content-ref url="/pages/Ayz3ASh8k4aWF2GmoE9O" %}
[Create a campaign](/ai-text-agents/campaigns/create-a-campaign.md)
{% endcontent-ref %}

{% content-ref url="/pages/uRpzLaOCmIdzifXeO9xO" %}
[Managing your campaign](/ai-text-agents/campaigns/managing-your-campaign.md)
{% endcontent-ref %}

{% content-ref url="/pages/4oiyZkkE9rKFGkEdzUXA" %}
[Importing contacts](/ai-text-agents/campaigns/importing-contacts.md)
{% endcontent-ref %}

{% content-ref url="/pages/JUWraCSo2Y3Ewbn3zsPX" %}
[Message Logic & Limits](/ai-text-agents/campaigns/message-logic-and-limits.md)
{% endcontent-ref %}


---

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