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Billing on legacy lines

How billing works on WhatsApp lines connected before Dapta moved to connecting directly with Meta.

This page is for customers whose WhatsApp line was connected before Dapta moved to connecting directly with Meta. If you connected recently, WhatsApp billing is the page you want.

Which lines are these

A legacy line is one connected through the older WhatsApp Business card, rather than the WhatsApp API card. You will find them under Legacy lines in your channels.

Legacy line
Direct line

Connected through

WhatsApp Business

WhatsApp API (directly with Meta)

Used for new lines?

No

Yes

Does it keep working?

Yes, unchanged

Yes

Who charges for the agent

Dapta, in credits

Dapta, in credits

Who charges for delivery

Dapta, in credits

Meta, in money, to your own Meta account

What this means for you

  • It keeps working exactly as it does today. Your agent answers, your templates send, your sequences run.

  • One invoice: ours. Dapta bills messaging in credits alongside everything else. There is no Meta payment method to set up.

  • Dapta absorbed Meta's 1 October 2026 increase. You were not charged a surcharge for it.

  • Legacy prices are not changing for now. If that has to change, we will tell you in advance.

  • No retirement date has been announced. You do not have to reconnect to keep working.

Prices in credits

The cost per message sent, in Dapta credits, by destination country and category. The categories are explained in Which template type do you need.

Country
Marketing
Utility
Authentication
Service

Colombia

26

18

16

4

Mexico

91

56

50

6

Peru

147

88

79

37

Argentina

129

85

77

19

Brazil

131

73

66

18

Chile

186

123

110

27

North America

52

32

28

18

Rest of Latin America

155

103

93

89

Egypt

225

144

129

38

France

300

161

145

51

Germany

286

179

161

48

India

21

9

59

2

Indonesia

86

42

285

11

Israel

74

39

35

11

Italy

145

88

79

23

Malaysia

182

42

38

14

Netherlands

334

167

151

186

Nigeria

108

67

60

65

Pakistan

99

53

48

30

Russia

168

100

90

83

Saudi Arabia

85

53

47

41

South Africa

79

42

38

35

Spain

129

80

72

77

Turkey

23

20

17

6

United Arab Emirates

71

41

37

40

United Kingdom

148

83

75

81

Rest of Africa

47

33

30

76

Rest of Asia Pacific

153

99

89

47

Central & Eastern Europe

180

129

117

52

Middle East

71

41

37

46

Western Europe

124

88

79

83

Other

126

71

64

30

How templates and service messages are billed

  • A Utility, Marketing or Authentication template is charged once per message.

  • When the customer replies to a template, or starts a conversation, one Service message is charged for the whole conversation.

  • A conversation covers every message exchanged within 24 hours of the customer's last message.

  • If the customer writes again after 24 hours, a new conversation opens and a new Service message is charged at the rate for their country.

Should you move to a direct connection?

You can, and for high-volume template sending it is usually cheaper. In exchange you take on the Meta side: your own payment method, and Meta's delivery charges billed straight to you.

For comparison only, using 1 USD = 1,000 Dapta credits. A "credit equivalent" is a unit of comparison — Meta charges money, not credits.

Category, Colombia
Legacy line (Dapta credits)
Direct with Meta
Difference

Marketing

26 credits

12.5 equivalents

~51.9%

Utility

18 credits

0.8 equivalents

~95.6%

Authentication

16 credits

0.8 equivalents

~95%

This is the Colombia example, not a universal rate, and it covers templates only. It is not a reduction of your Dapta subscription. Rates differ sharply by country — check yours before assuming the same difference.

There is no equivalent percentage for service messages: on a legacy line Dapta's Colombia service charge is 4 credits per conversation, while Meta charges per delivered message. The two cannot be compared as a percentage.

WhatsApp billing

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