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Your Dapta agent and Meta's Business Agent

WhatsApp Business has its own AI assistant. What it is, how it differs from a Dapta Text Agent, and why Dapta's onboarding asks you to turn it off.

WhatsApp Business now has an AI assistant of its own, built by Meta. If you have seen it in the app, this page explains what it is, how it relates to Dapta, and how to choose.

They are two different products

Meta Business Agent
Dapta Text Agent

Built by

Meta

Dapta

Where it lives

Inside WhatsApp Business

In Dapta, answering on your WhatsApp line

Turned on by

You, in Meta's tools

You, by assigning the agent to a line

Billed by

Meta

Dapta, for the agent; Meta, for delivery

Connecting your line to Dapta does not switch Meta's assistant on, and using Dapta does not require it. They are separate things that happen to work on the same number โ€” which is exactly why only one of them should be answering.


Where each one fits

Meta's assistant is built into WhatsApp and needs very little setup. If what you need is a greeting, your opening hours, and answers to a handful of common questions, it is right there and it will do that.

A Dapta Text Agent is built for what comes after the first answer: knowing your real inventory, doing something in your systems, recording the result, reaching out first, and involving a person at the right moment.

What you need
Meta Business Agent
Dapta Text Agent

Greet, give hours, answer FAQs

Yes

Yes

Answer from your catalogue, files or website

From what you can load into Meta's tools

Brains built from your own sources

Reach into your systems

Possible โ€” Meta's platform can call external APIs, with technical setup

Actions plus ready-made connections like CRM Pipeline Sync and calendar booking

Record what each conversation produced

Read the chat

Post-conversation analysis extracts the fields you define

Start conversations with a list of contacts

Not the same workflow

Sequences: import, schedule, retry, fall back to a call

Protect the line while you send at volume

Not offered as a campaign feature

Line protection: quality monitoring, send limits, automatic pauses

A team operating one number together

Limited to the app

Inbox: assign, take over, release, tag, filter

The same agent on your website

Not available

The widget, into the same Inbox

Choose the model and test before going live

Not available

A model per agent, and the Playground

Report on it

Meta's own numbers

Being fair about it. Meta's platform can connect to external systems and can hand a conversation to a person โ€” anyone telling you otherwise is wrong. The honest difference is how much work it takes to get a working result, and whether outbound campaigns are part of the picture at all.


How to choose

Meta's assistant is probably enough if your WhatsApp is mostly people asking the same few questions, you answer them yourself today, and you are not sending campaigns.

A Dapta Text Agent earns its place when any of these is true:

  • You want to start conversations, not only answer them โ€” campaigns, reminders, re-engagement.

  • The answer depends on something only your systems know: stock, an order, an appointment, a price for this customer.

  • The conversation should do something afterwards: move a deal, create a record, book a slot.

  • More than one person works the number and you need to see who is handling what.

  • You want the same agent on your website, with everything in one place.

Some customers who had been using Meta's assistant and moved to Dapta have told our team they preferred the quality of Dapta's answers. That is early feedback from a handful of businesses rather than a measured benchmark โ€” the honest test is your own: set both up against the same questions and compare.


What to do next

Prepare your Meta accountDapta and WhatsApp BusinessWhat people use Text Agents for

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