🧠Set up content generation: How to create a good context in Dapta?
It is very important to have a detailed context to generate an optimal result in content generation with AI.
Setting up content generation consists, as a first step, of providing context about your company. The quality of the context provided about a company is crucial to determine the outcome of the ideas and content generated. A detailed and specific context allows you to create original, valuable and relevant articles for the target audience. In contrast, a basic or generic context can result in repetitive ideas, unattractive content and content that does not provide value to the user.
Below, we will explore the key elements to build a solid and effective context that drives the generation of high quality content:
Company Mission.
This section is fundamental to understanding the essence of the company. Some guiding questions to develop it are:
What does the company do: Describe the company's core business and the value it offers to its customers.
What differentiates it from other similar companies: Identify the unique characteristics that distinguish the company from its competitors.
Why does a user buy from the company: Analyze the reasons why customers choose this company over others.
What is the problem they solve: Clearly define the problem or need the company addresses.
Why do they solve that problem: Explain why the company is uniquely positioned to solve the problem.
Target Audience.
Defining the target audience is essential to targeting content effectively. Some key questions to ask are:
Are they businesses or individuals: Determine whether the target audience is businesses (B2B) or individual consumers (B2C).
If they are businesses, in what industry: Identify the industry or sector to which the target businesses belong.
In which country: Determine the geographic location of the target audience.
What is the role within the buying company: Identify the position or role of the purchasing decision maker within the target companies.
What size company would be a good customer: Determine whether the company is targeting small, medium, or large companies.
Recommendations:
Detailed List: List the characteristics of the target audience clearly and concisely.
Examples: Provide examples of companies or individuals that represent the target audience.
Content Topics.
In this section, the main topics to be addressed in the content should be listed, always aligned with the company's mission and target audience. It is crucial that the topics are relevant, informative and attractive to the audience.
Recommendations:
List format: present the topics in a clear and organized manner.
Keywords: Include relevant keywords for each topic, optimizing the content for search engines.
Negative Topics
This list identifies topics that should not be addressed in the content. This may include topics that are sensitive, controversial, or not aligned with the company's image.
Recommendations:
List Format: Present the topics to avoid in a clear and concise manner.
Justification: Briefly explain why these topics should be avoided.
Additional Instructions
This section provides extra information to guide the generation of the content. It may include tone of voice, writing style, examples of similar content or any other relevant information.
Recommendations:
Examples: Provide concrete examples of how the company should be mentioned or integrate keywords into the content.
Tone and style: Define the tone of voice and writing style to be used.
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