💰How Credits Work in Dapta

Dapta enables various actions, from AI-powered calls to automation flows. Credits are used to standardize billing across different use cases.​

Voice Agents - AI Calls​

To generate an AI call, several technologies are typically required, each incurring consumption costs. Dapta consolidates these costs into a single credit measure per minute.

To make an AI call, the following are needed:}

• A language model (LLM) like ChatGPT or Claude by Anthropic, responsible for determining the correct response to user inputs.​

• Speech-to-text and text-to-speech models like Elevenlabs or Deepgram.​

• A telephony platform like Twilio.

Each of these components has an individual cost. Dapta aggregates these costs into a simple credit measure as follows:​

• 1 minute of effective (answered) call = 333 credits​

• 1 call that goes to voicemail = 75 credits (a cost is incurred because a call is still initiated, and the AI must work to identify the voicemail)​. A call is classified as voicemail only if the recipient's operator answers with a standard voicemail tone or a non-personalized message. If the message has been modified by the recipient, the call is interpreted as answered and consumes a full minute. The "end call" option can also be configured, allowing the call to be manually ended before the second minute be consumed.

Billing is done per minute consumed, not per second. That is:​

• If a call lasts 1 minute and 58 seconds, 2 minutes are billed

• If a call lasts 1 minute and 20 seconds, 2 minutes are billed

Yes, all calls, whether test or not, consume credits. This is neither optional nor negotiable, for the following reasons:​

• For the AI, a call is a call; it has no way of differentiating whether it's a test or not.​

  • An analogy would be when you test an electrical connection in your home to see if it works. For the electric company, energy is consumed regardless of whether it's a test for you.​

• Test calls are a fundamental part of configuring an AI agent. They are not only made the first time the agent is set up but must be done constantly to improve the agent over time.​

  • When you hire a salesperson, you don't just give them instructions once at the beginning; you have to monitor their performance and provide feedback to help them improve. It's the same with AI.

• All calls generate costs for Dapta. If a call is initiated, we must pay for the server that generates the call, the telephony carrier, and the language model (LLM). We cannot tell OpenAI that it was a test call and shouldn't be charged.

Inbound Line Costs

To receive calls on an inbound number, it must be through a number that Dapta purchases and assigns to the client. An additional cost will be applied for line activation, and this cost is deducted in credits.

Country	Cost USD	Credits
USA	$4	4,000
Canada	$4	4,000
Colombia	$28	28,000
Mexico	$13	13,000
Peru	$270	270,000
Argentina	$16	16,000
Brazil	$9	9,000
Chile	$14	14,000
Panama	$16	16,000

Text Agents (Dapta)

Text agents in Dapta also consume credits, just like voice agents. Here's how consumption works:​

Message Costs

In Dapta, you can choose between different language models based on your needs. Each model has a specific credit cost per message sent:​

Model	Credits
Open AI 4o	20
Open AI 4o mini	1

Audio Costs

Credit consumption for sending audios varies depending on the duration of the message. Credits are calculated as follows:

Duration	Credits
Minute	60
Second	1

Note: The AI can process voice audios but respond only through text messages.​

Cost per Line When Choosing Dapta as Provider

If you decide to use Dapta as your messaging provider, an additional cost will be applied for line activation. This cost is applied only once when choosing Dapta as the line provider.​

	Credits (one-time)
Line Cost	75,000

Message Templates​

To conduct outbound campaigns via WhatsApp, it's mandatory to comply with Meta's policies, which include the use of pre-approved templates. These templates ensure regulatory compliance and correct message categorization.

When sending messages through WhatsApp Business, the cost varies depending on the type of message and the destination country. WhatsApp classifies messages into four main categories, each with a distinct pricing structure:

WhatsApp Business-Initiated Message Categories

Business-initiated WhatsApp messages are divided into three categories: Marketing, Authentication, and Utility. Each type differs based on intent and is primarily classified to define WhatsApp's pricing model and the cost of each message.

• ​Marketing Messages: Messages focused on driving sales through WhatsApp, such as sending offers, coupons, product recommendations, and promotional or advertising notifications.

• Authentication Messages: Messages used to authenticate users with one-time passcodes, such as account verification or two-factor authentication.

• Utility Messages: Messages that facilitate a specific, agreed-upon request or transaction, or update a customer about an ongoing transaction. Examples include order confirmations, transaction updates, and account alerts.

• Service Messages: These are messages in which the company responds when the customer initiates communication. This category is associated with request handling, such as account updates, order tracking, or replies to frequently asked questions (product availability, location, hours, etc.).

Costs by Template Type and Country

The table below shows the cost per message sent, organized by country and category. It is important to consider this information when planning your campaigns to maintain profitability and comply with WhatsApp's policies.

Country	Marketing	Utility	Authentication	Service
Colombia	26	18	16	4
Mexico	91	56	50	6
Peru	147	88	79	37
Argentina	129	85	77	19
Brazil	131	73	66	18
Chile	186	123	110	27
North America	52	32	28	18
Rest of Latin America	155	103	93	89
Egypt	225	144	129	38
France	300	161	145	51
Germany	286	179	161	48
India	21	9	59	2
Indonesia	86	42	285	11
Israel	74	39	35	11
Italy	145	88	79	23
Malaysia	182	42	38	14
Netherlands	334	167	151	186
Nigeria	108	67	60	65
Pakistan	99	53	48	30
Russia	168	100	90	83
Saudi Arabia	85	53	47	41
South Africa	79	42	38	35
Spain	129	80	72	77
Turkey	23	20	17	6
United Arab Emirates	71	41	37	40
United Kingdom	148	83	75	81
Rest of Africa	47	33	30	76
Rest of Asia Pacific	153	99	89	47
Central & Eastern Europe	180	129	117	52
Middle East	71	41	37	46
Western Europe	124	88	79	83
Other	126	71	64	30

⚠️ Disclaimer

If you integrate with WhatsApp or another telephony provider, the costs associated with that provider are ADDITIONAL to Dapta’s credits.

Billing Clarifications by Message Type

• Utility messages are charged only once per message. If the user replies to the template, a service message will be charged.

• If the user replies to a template, a service message is charged.

• Service messages are charged once when the user initiates the conversation or when a template is sent. Additionally, this fee is charged only once per conversation. Each conversation includes all exchanged messages within a 24-hour period from the last message sent by the user.

• If the user sends another message after 24 hours, a new conversation is opened and a new service message will be charged, whose cost varies by country as shown in the table above.

Flow Studio

In Dapta, you can create automation flows that integrate various services and actions. Each action within a flow may consume credits, depending on the services involved. For example, sending an email, updating a CRM record, or invoking an AI model could have associated credit costs.

Note: The specific credit consumption for flows depends on the complexity and the services used within each flow. It's recommended to monitor your credit usage regularly to manage costs effectively.